When are people active online?
Across multiple countries, data has been compiled to illustrate consumer usage of multiple platforms for access general online content. Data shows that people generally access content during the peak hours of 5 pm to 12 midnight.
Source: Smart Insights
What are the most valuable brands in the world?
See the metrics above. According the Visual Capitalist, Amazon is worth $220B, Google is worth $160B, Apple is worth $140B, Microsoft is worth $117B, and Samsung is worth $94B.
Source: Visual Capitalist
What's the Social Media 60/30/10 Rule?
The 60/30/10 rule states 60% of your posts should engage people to react, comment and share, 30% should be shared content, and 10% should promote your products and services, sales, events, etc.